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Chrysler Group LLC, the U.S. automaker operated by Fiat SpA, has laid the ?groundwork for a successful transformation,? the companies? chief executive officer said today.
Sergio Marchionne, CEO of both Chrysler and Fiat, addressed workers in a message obtained by Bloomberg on the day the U.S. automaker raised its operating profit forecast for the year and said its net loss narrowed to $84 million in the third quarter.
?The changes we are bringing about are beginning to enter into the DNA of the company,? Marchionne said in the message. ?You can tell by how the language and tone of conversations have changed, by the long hours people are working, and by the way teams form and function.?
Shawn Morgan, a Chrysler spokeswoman, confirmed the memo was sent.
?We knew when we began this reconstruction process that the road back would be a long one,? Marchionne said. ?We?ve hit some key milestone and we?ve made progress in important areas. We have laid the groundwork for a successful transformation. I ask you to continue to have faith in your leadership.?
With chrome and luxury doodads being the selling points of so many full-size pickups today, it's easy to forget that trucks are still supposed to get dirty. Thankfully, two automakers haven't forgotten. For today's Face Off, we've got a match between two specialized factory trucks meant to go off-road: the 2011 Dodge Ram Power Wagon and the 2011 Ford F-150 SVT Raptor.
The Raptor has been getting all of the attention lately because it's new, but the Power Wagon can claim to be the original. Both trucks excel in the dirt, but the devil's in the details: one is meant for high-speed running and the other low-speed crawling. Executive Editor Michael Jordan touts the Power Wagon while Senior Automotive Editor Brent Romans presents the case for the Raptor.
Brent Romans for the SVT Raptor:
The
SVT Raptor debuted last year, and I do have to say, this is the king of
sinister pickups. Just look at the thing. Widened track and fenders.
Big knobby tires. Black-out grille. It even has cab running lights
because it's so wide that government regulation mandates it. And it's
not for show, either. Out in the desert, the Raptor specially tuned
suspension allows it to take on just about any hill, rut or fireroad at
speeds that would be illegal even on pavement. This is as close to a
Baja-style race truck as you'll get from the factory.
And you know Michael, I've gone rock-crawling before. Most boring automotive adventure ever. It amounted to nothing more than driving a truck really, really slow over rocks while other people stood around watching me. They could walk and be faster than I was driving. The whole thing was as dull as watching golf on TV. Or maybe more, since you at least get plaid pants with golf.
Michael Jordan for the Power Wagon:
The
Dodge Ram introduced the big-rig look to pickups. I saw people
literally walk right past the then-new Dodge Viper to get close to the
Ram. It still has the right kind of American muscle, while the Ford
looks like a rental car with braces on its teeth -- a total wannabe. You
wouldn't think a monster like Dodge could climb up a rockfall, but I've
crept up trails in Moab, Utah, where even Jeep Wranglers feared to
tread. The Power Wagon is the last of the manly trucks, complete with a
5.7-liter V8, solid axles, a jillion differentials, a manual-shift
transfer case, skid plates, tow hooks, winch and even rooftop running
lights.
And I don't care what kind of zippy suspension you have in the Raptor, the Power Wagon can still fly over the desert floor. And I'm not kidding about the flying part. I've driven all those old trails cut by the uranium miners across the plateaus near Moab and never had so much crossed-up, berm-smashing fun since I quit motocross bikes (or motocross bikes quit me). Especially love the quiet parts, which of course means you're flying through the air. In comparison the Ford Raptor drives like an old Crown Vic police cruiser in a truck suit, untroubled by obstacles but also no fun, either.
Rebuttals
Romans:
No fun? I'd say the Raptor looks pretty fun in this video.
And I'd wager that its ultimately more capable for high speed work than
the Power Wagon; not everybody lives near Moab, you know. Plus, I
disagree that it looks like a wannbe. Sure, the side graphics are a bit
silly, but those are just an option. For me, I'll take a truck that
isn't afraid to show off a little. The Power Wagon, in contrast, hardly
looks any different than a regular Ram. In fact, it looks a little short
in the pants, with its stock-sized 17-inch wheel-and-tire combo.
Jordan:
The great thing about both these trucks
is that they take you places. And by that I mean places other than the
Dairy Queen on Friday night. Most of the roads in America are actually
unpaved (and that doesn't even count the trails that are little more
than dotted lines on your Forest Service map). I can't go by one of them
without wondering where it goes. These are the vehicles I'd pick to
take me, but for me the Raptor is a bit too set up for crashing through
the whoop-de-doos across the trail in Baja (which is why Baja trucks all
have that distinctive nose-high stance), and that makes it a little
wobbly on both the street and on fire roads. The Raptor really needs a
wide open trail, and I guess I like the Power Wagon because it'll do
asphalt and yet still take you places in the dirt where only a
motorcycle can go.
Which Truck Wins?
Chrysler said dealers who set up quick-lube services as part of the company's push to improve customer treatment are doubling their oil-change business in one year.
The faster service is part of the automaker's drive to improve buyers' experience and make the outlets more competitive with independent repair shops, said Pietro Gorlier, CEO of Chrysler's Mopar service, parts and customer care division.